WHO WE ARE
Founded in 2013, Active Fitness Store is the first concept e-store for
multi-branded fitness and sports equipment in the UAE. Today, we boast ourselves as the #1 leading fitness & sports equipment e-store with operations all
over the GCC and housing over 300 brands. By at large, we focus on popular
international brands with a firm customer-first ethos.
With insightful employees on board, people are at the centre of our success
story. Our employees are the energy that drives us forward towards our vision.
As our slogan states, we have significantly contributed towards instilling fitness concept into the household. With technological advancement around us, the insistence
for fitness has evolved to a stage where it has become an intrinsic need of any common man, as recommended by heath experts, to live a healthier life.
To become the consumer’s best
choice for shopping fitness & sporting
To offer our customers the best selection of products at the most competitive prices with the finest shopping
Active Fitness Store is simply The Champion in the range of Home
Fitness Equipment. However, we also focus on a wide range other
categories including Boxing, TT Tables, Nutrition, Bikes and Other
Fitness & Sporting accessories. We also offer exclusive access to
popular US brands like Body Solid, Nordic Track, Life Fitness, Concept 2, Assault Fitness and more.