The Impulse Sterling Row has been designed with both the facility owner and user in mind. It meets the demands of a high-use environment, with a plate loading nature for low maintenance and thick, square tubing which has been electro-welded to maximum integrity. The product features easy to load weight plate pegs and strict range of motion, ensuring maximum isolation of the back, biceps and rear shoulders during usage. It also has adjustable seat height that makes it bespoke to any height of the user. It features dual handle positions for exercise variations to add more resistance to different muscle groups through different movements. This product was part of Impulse's exclusive equipment provision for the 2008 Beijing Olympics.